The Sales Funnel For Effective Online Marketing
The sales funnel has been an essential element of traditional marketing and business for ages. I have observed that funnels designed for Internet business are becoming increasingly popular.
It is clear that people want to know more about this idea and the ways they can apply it to improve their online business marketing strategies. Read further to find out more about the ways to utilize the sales funnel in Internet marketing.
The Sales Funnel - What is it?
A marketing funnel is not a funnel. The reason for using the term "funnel" for this marketing concept is simply to aid in visualizing and explaining the sales process from beginning to the conclusion. It has a broad opening for customers who are known as "Unqualified Prospects" at the top, and a narrower opening for conversion sales at the bottom. It's a great comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or entry of the funnel. These are the people who might need your products and services, but have not been approached by you prior to. There will be a lot of offers and sales activities later and you'll have people who've purchased your product/service.
The effectiveness of the lead generation funnel is from its ability to allows you to monitor the potential buyers' behavior during different stages of the lengthy selling process. By using the sales funnel to determine the amount of prospects who are qualified at each stage, you can determine the number of potential customers who are likely to become customers.
The sales funnel allows you to determine the areas where your sales strategy is failing and succeeding. It can also help to determine if your marketing campaign isn't reaching the right customers. This data will help you determine what your primary focus is and the best way to maintain sales at the proper level. It is used to monitor and manage the sales process of clients.
The Sales Funnel Top Front or End
The top of your sales funnel will be the most active area of your sales funnel and will require the most consistent testing. You'll discover virtually limitless front-end strategies limited only by your creativity and resources.
The front-end objective is to attract new clients and then convert them into buyers.
Once a prospective client decides to sign up for your offer, they become "qualified". This is where the potential customer, also known as an "Unqualified Prospect" is now an "qualified lead. They have taken action which suggests they might be interested in your product or service.
To make your front-end efficient, you need to drive targeted traffic to your website, blog, or squeeze page. The most efficient methods and resources to accomplish this include articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners and blogging, forum posting as well as content marketing.
You'll find that there are numerous tools to "qualify" those who are "Unqualified prospect". The most effective is the squeeze page. You can provide something valuable that is related to your service or product that they can obtain for free or at a drastically reduced price in exchange of their email. The items offered range from newsletters, video, e-mail courses, eBooks, related reports and more.
It is clear that the front end is where people are drawn to your sales funnel. What happens to the back-end of your sales funnel?
The Bottom of The Funnel: The Back-End
The back-end (or bottom) of your sales channel is where the bulk of profits and sales occur. It is where you will typically find higher-priced products there. They all belong to the same niche however in a different format such as video, audio or live interactions.
The main difference between front and back-ends is in the type of client as well as the cost of the service or product being offered.
Even though it is the case that a tiny percentage of people enter your front -end however, just 1-2% of them will actually end up in your back-end. This is due to a small few will invest a greater amount of funds.
You see, that although front-end products and services can cost under $100, back-end products and services are typically priced in the hundreds or thousands. The bottom or back-end of your sales funnel is the main source of income for an Internet business. It's also the most predictable area of the selling process.
As I said earlier the sales funnel can be as flexible as your creativity and resources permit.
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